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Adobe Experience Platform Launch

Adobe Experience Platform Launch

Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

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Recent Reviews

Launch data capture

8 out of 10
April 12, 2022
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (14)
    8.6
    86%
  • Rules-driven tag execution (14)
    8.2
    82%
  • Tag variable mapping (14)
    7.9
    79%
  • Ease of writing custom tags (14)
    7.7
    77%
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Pricing

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Adobe Experience Platform Launch

Adobe Experience Platform Launch

N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

7.8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8
Avg 8.3
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(30)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
April 19, 2022

Streamlining Data and Technology with Adobe Experience Platform.

Verified User
Account Manager in Other
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
Pros and Cons
  • Friendly interface.
  • Analytics data.
  • Flexible and innovative.
  • Minor bugs.
  • Not many people are using it yet.
  • Need technical knowledge to integrate some features.
Likelihood to Recommend
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
Adobe Experience Platform Launch Feature Ratings
Tag Management (8)
75%
7.5
Tag library
90%
9.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
70%
7.0
Page load times
70%
7.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
74%
7.4
Event tracking
90%
9.0
Mobile event tracking
70%
7.0
Data distribution management
70%
7.0
Universal data layer
80%
8.0
Automated error checking
60%
6.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
Return on Investment
  • Can now see customer data.
  • Can streamline our technology.
  • Data is easy to read and understand.
Alternatives Considered
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.
Other Software Used
Adobe Creative Cloud Express (formerly Adobe Spark), Adobe PhotoShop, Adobe Illustrator CC
Usability
8
It is easy to manage the interface and read the data, however, it does require technical knowledge to integrate. However, most technologies do require technical knowledge so with that in mind it is not outside the scope of expectations. At times it can be a little difficult to understand, however, I believe they will be working to simplify things in the future.
Support Rating
7
I have not yet personally worked much with the support, but I hear it can be cumbersome. I have heard feedback that they can be a little delayed in their responses or it can take some time to resolve the issue. I have heard positive things about their support as well.
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